Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at mi@fibre2fashion.com in case you need any other additional information. CEA is also set to launch a worldwide task force of secret shoppers who will purchase products marked as Egyptian Cotton from retailers both instore and online, which will then be passed along for testing. “Only products made from 100 per cent Egyptian Cotton can carry the famous trademarked pyramid cotton logo,” the association said. “Cotton Egypt Association has been working tirelessly over the last three years to protect the integrity and authenticity of the brand, to protect its retail partners and to ensure consumers they are buying genuine Egyptian Cotton goods. “We will not stand by while unscrupulous manufacturers mix Egyptian Cotton with sub-standard fibres,” said CEA executive director Khaled Schuman. 100% Cotton Hooded Towel The CEA continues facility audits, traceability assessment, retailer surveillance, and information management partnership with leading testing and verification body Bureau Veritas, as well as a new partnership with an indep...